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We had a great time hosting #Elevate2019 in our Head Office! Check out this recommended reading list from Core Innovations.

Top 5 Books to Read

by Core Innovations

At #Elevate2019, we offered a #ResourceCentre to our attendees, including a list of #RecommendedBooks inspired by experts from the Marketing Management & Innovation Program at the Sauder School of Business.

1. The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
– by Jeff Dyer, Hal Gregersen, & Clayton M. Christensen

2. Flow: The Psychology of Optimal Experience
– by Mihaly Csikszentmihalyi

3. Glimmer: How Design Can Transform Business, Your Life, and Maybe Even the World
– by Warren Berger

4. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
– by Clayton M. Christensen

5. The Innovator’s Solution: Creating and Sustaining Successful Growth
– by Clayton M. Christensen, & Michael E. Raynor

#TopTipTuesdays #ElevateYourBrand #ExperienceElevate #CoreInnovations #ExperienceCoreInnovations

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